Tuesday, March 10, 2009

eBay | Top 10 Sucess Strategies


After being successful at selling on eBay I have learned some important strategies to help me increase my profits and exposure. being successful on eBay has nothing to do with luck nor is it an accident. It is about your items and how you list them. These are the things that work best for me.

1. Create a noticeable title for maximum exposure. ALWAYS USE ALL CAPITAL LETTERS IN THE TITTLE. This will grab the customer’s attention without having to pay any listing upgrades such as highlight or bold.

2. Do not list the retail value in your auction descriptions. This does not work for me. I think it’s because people might think that is the price you are looking for so it turns buyers away. Keep it as simple as possible, but very detailed as well.

3. Do 10 day auctions starting on Friday or Saturday. Your item(s) will go through 2 full weekends and end on a Monday or Tuesday which I have found are the best nights to end. This is great when you have a large lot or a high price item.

4. Sell in different eBay categories to reach more buyers. I like to list a smaller size item in the maternity clothes because those new Mom’s love to buy for their new babies. Also, I try to list in a different brand like Baby Gap or Guess to reach out to new buyers.

5. Advertise in feedback left. Whenever you leave feedback for a customer mention the product they purchased and your username. Again make sure to use capital letters to grab attention. For example,” THANK YOU FOR PURCHASING GYMBOREE WITH GYMBO BOUTIQUE”.

6. Advertise in the subtitle. I list about 15- 20 items a week and I never list more than one item per category. I like to advertise in my subtitles. For example, my title can say “CHECK MY STORE FOR MORE GREAT GYMBO ITEMS” OR “VISIT WWW.HOWMOMSCANMAKEMONEYONEBAY.COM”

7. Create links to your other items within your eBay auction. No matter what my auction is for I always have a link to my eBay store.

8. The $0.99 listing! I’ve found that when I start my listing off at just .99 with no reserve I get maximum exposure to those listing and almost always make a profit. There are times when I lose money, but more than make up for it on my other listings.

9. Ship Internationally! When I started shipping internationally my sales increased.

10. Give superior customer service. Make yourself stand apart from all the other ordinary eBay sellers. In order to be successful in the eBay world you must strive for the business of repeat loyal customers. It is your responsibility to create an eBay experience that brings your customer back for more. Answer emails quickly, mail items the day after receiving payment, wrap your items in tissue paper and send thank you cards with them.

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